b.a.c.a World - MALAYSIA’S DIGITAL LIFESTYLE EXHIBITION!

MABOPA (Malaysian Book Publishers Association) has been one of the main organisers of the Kuala Lumpur International Book Fair (KLIBF) together with MBKM (National Book Council of Malaysia) for the last 35 years.

In conjunction with, running in parallel and under the same roof with KLIBF 2017, MABOPA is proud to be the organiser of b.a.c.a WORLD 2017 – Malaysia’s Digital Lifestyle Exhibition from 5th of May to 7th of May 2017 at PWTC (Putra World Trade Center, KL).

b.a.c.a WORLD will showcase the latest greatest in digital, encompassing all aspects of our life in digital - how we communicate, how we work, how we shop, how we access, how we share, how we educate & be educated.

The event is a can’t be missed in 2017 for “Digital Activist”.

b.a.c.a WORLD 2017 will focus on the following four main aspects with tagline “The journey of experiencing lifestyle in the Digital Renaissance”.
Target Audience: “Digital Activist”

  • Buzz, where trends and headline topics, content & conversations shared
  • Apps, where services & contents is accessible via mobile devices
  • Content, all about knowledge and entertainment
  • Access, the Bridge between the world of Digital and Physical


Unique Proposition: First cashless transaction exhibition in Malaysia- Pay Online, Pay Digitally

Crowds Projection: 600,000 visitors @ 3 days

Venue: Tun Razak 2 hall, PWTC, KL.

Date: 5th – 7th May’17, in conjunction with KLIBF